How To Keep Your Website Exciting
Getting a website is easy – But keeping a website fresh and exciting – NOW that’s a totally different story!
I’ve come across websites which have never been updated since the day they were launched.
It’s always win-win when you maintain your website regularly – just like a car needs to be finetuned and maintained once in a while, so does your website.
Here are some ideas to get you started:
New Products/Services – Have you launched any new products or services recently? Added some new feature? Share that on your website.
In the News – Was your business featured in the news recently? Got interviewed for a magazine or trade journal? Share that on your website.
Customer Feedback – Did your customers give you positive feedback? Did someone comment positively about your service? Share that on your website.
Business Changes – Did you hire extra staff? Renovate your business premises? Added more orders? Changed address? Expanded your reach to other regions? Share that on your website.
Awards – Did you receive an award recently? Did you get international recognition? Share that on your website.
Photos – Don’t know what to write or how to say it? Show it with photos. People love looking at other people’s photos. Share that on your website.
Live Chat - Provide your visitors with an easy and convenient way to get in touch with you no matter where on the site they are.
Active Social Media Presence - Almost everyone is on social media today, and so are your potential customers. Though simply being on social media doesn’t increase engagement. Being active on social media does.
So you see, you have plenty of good stuff to share on your website. You just have to open your eyes and ears! Your website is a vital tool in your marketing strategy, so its ability to engage your visitors and encourage them to interact with your brand will have a powerful effect on your conversion rates.