How to Attract Offline Customers

 How to Attract Offline Customers

How to Attract Offline Customers

When your ideal customers are not online, they will often use alternative ways to find what they are looking for. Such as…

1. Referrals. They trust a person or expert associations more than doing an internet search. Let your products and services produce word-of-mouth.
   
   
2. Trade-shows. They like to be able to connect in-person to navigate the impression they looking for. Be proactive in the community by being available in person.
   
   
3. Older customers. Many people aren’t savvy with technology and like to research through other methods such as TV, radio or newspaper ads. Use language that is easy to understand so you don’t discourage a cautious customer.
   
   
4. Last minute shoppers. If you want to pick out a special pet, plant, shoes or perfume, sometimes it’s not a practical option. Having an online presence gives you an even playing-field by being included with other local businesses in your industry allowing you to at least be an option with everyone else.
   
   
5. When your only competition ranks so high you don’t have a chance. Sometimes letting other business do the advertising for you causes your customer to research other sellers in the area and they come looking for you instead. More info.
   
   
6. Disadvantaged customers. Offer additional options to take care of the needs at hand. They will appreciate the  care you express for their overall well being Including: Easy to understand content, large print instructions, delayed payment options, accessible locations, videos without literacy skills, language translation, printed material to take with them and reasonable rates. Be patient, show empathy, repeat, pay attention, explain, be flexible, and listen.
   
   
7. Outdoorsy or agriculture customers. For businesses targeting customers who prefer outdoor experiences and may not be digitally active, a focus on offline strategies is crucial. Here's a breakdown of how to engage and cater to this unique demographic: Digitally inactive people appreciate showcasing the problem and struggles with authentic solutions that demonstrates credibility and value. Solve common challenges that provides real-life benefits.