Websites with keywords that cause confusion can be harmful to your website counts. Words that are often misspelled: For example… Affect vs. Effect. Affect, Accept vs, Except, Desert vs. Dessert. Words that are spelled the same but have different meanings: "lead" (to guide, pronounced /liːd/) and "lead" (the metal, pronounced /lɛd/) Many words in English have several meanings depending on the context in which they are used. Examples: "can" (to be able to, or a container), "rock" (a stone or a type of music). Technical jargon and slang. Specialized language used within particular industries or demographics can be confusing to outsiders.

  How to Attract Offline Customers How to Attract Offline Customers When your ideal customers are not online, they will often use alternative ways to find what they are looking for. Such as… Referrals. They trust a person or expert associations more than doing an internet search. Let your products and services produce word-of-mouth. Trade-shows. They like to be able to connect in-person to navigate the impression they looking for. Be proactive in the community by being available in person. Older customers. Many people aren’t savvy with technology and like to research through other methods such as TV, radio or newspaper ads. Use language that is easy to understand so you don’t discourage a cautious customer. Last minute shoppers. If you want to pick out a special pet, plant, shoes or perfume, sometimes it’s not a practical option. Having an online presence gives you an even playing-field by being included with other local businesses in your industry allowing you to at least be an...

  Did you know that on August 18th, 2025 Cambridge Dictionary added over 6,000 new words!   They only add words that they think will have staying power, that are widely used, and likely to persist in the language. This includes words from various categories, such as pop culture, technology, social trends, and even slang.   Here are some new computer-related terms that have recently been added to dictionaries. Mouse jiggler : A device or software that simulates mouse movement to keep a computer active, often used in remote work settings.  Generative AI : This refers to artificial intelligence designed to produce text, images, audio, or other outputs based on training data.  Chatbot : A computer program that simulates human conversation to provide information or assistance to users.  GPT : An abbreviation for "generative pre-trained transformer," a type of machine learning algorithm used in creating new text.  Hallucinate : In the context of AI...