E-commerce has dramatically changed the way business owners reach customers. In today’s world, a combination of a brick and mortar store with an online store is the key to staying in business. An online store can take you to the next level by offering product videos, product reviews, product comparisons, links to media coverage, customer product sharing, world-wide exposure, additional product options (color/size/inventory) more payment options and is open 24/7! The most important investment you can make is in yourself (your business) Always deliver more than expected, because opening the box is half the fun.  

  Small businesses are trying to get through this pandemic in any way they can. Some are planning for the upcoming holiday season, but don’t have the strength or energy to even think about what they’re supposed to be doing next year.  We’ve already seen massive shifts in how business is done, and how you, as a business owner, market your business. So, how are you going to create momentum and get new customers in 2021?  Below you’ll learn four different strategies you can implement to help your business grow in the new year.  1. Market as if in-person events won’t happen If your business primarily used to focus on in-person events as a way to get new customers, it’s important to craft a new marketing strategy as if this won’t happen. Although restrictions are loosening, you don’t want to put all of your customer generation tactics in a single area.  For example, if you’re an agency that used to rely on events to generate leads, you can start hosting virtual masterminds with experts in y

I know in the past some of you have noticed that when sharing a link [like your website] on Facebook the desired photo doesn't show up or no photo at all. Well, I have a fix for that. Here is a website that generates special links that will show the photo of your choice.   https://anyimage.io/ All you need to do is fill out your info to create your own specialized link, then copy and paste this link into a Facebook posting box [as shown below] and enter your message post, and done!   Save this link "forever" because you can reuse it. :) It should work better next time you share your page now. Here is a sample photo as an example.   Links are deleted if they are not clicked at least once every 60 days​ with the free account. And you are allowed 10 links per month. S​hare away!​

 

 

  I made this diagram for my clients who have a slideshow on their website, to help explain why some photos look better than others once they are placed into a slideshow.    It all has to do with the position of your camera when taking your photos.    Photos will always fill into the shape of the slideshow until the left and right edges of the photo meet the horizontal frame. Then the photo can be adjusted up or down to best fit the photo subject in the frame.   Please do not crop your photos before sending them to me, so I have the flexibility to crop them myself if needed.   If this is too much information, just follow these simple rules for a nice professional look, and I will take care of the rest! :) Read more details.

Add on online order form to take orders 24/7 including gift certificates. Display your current or modified products and services on your website. Better yet, add a full functioning store with checkout and worldwide exposure. Offer digital products to purchase or download like ebooks, patterns or memberships. Add links to your website to signup for subscribers, newsletters or blogs. Hire employees to work from home by adding an online application. Edit your websites, title, keywords and description to fit your business today. Setup a Facebook business page to be linked to and from your website. Add documents to be downloaded by your customers without any face-to-face interaction. Add a news or press release page explaining your current business operations. Well, there you have it! 10 ways to promote profits during uncertain times.