Keeping the above tips in mind, let's walk through a quick calculation that helps you better measure your website's ROI. Say, for example, that your website costs $6,000 to develop. With an estimation that it will last 3 years before a redesign is needed, that means your yearly cost of web development will be $2,000. To justify this investment, it has to result in at least $2,000 (and preferably more) every year that it's live. If you know that your average customer brings in $1,000 in revenue, that means your website should be directly responsible for 2 new customers per year. Now, it's time to estimate the impact your website is having in terms of generating customers. Based on the tips above, you may know that the website brings in 500 visits per month or 6,000 per year. If on average, 3% of these visitors become inquiries, your website will generate 180 new leads per year. And again, if 20% of these leads become customers, that means 36 new customers annually. Once

“Have you already been to that awesome pizza place on the corner?” This is how a small local brand name quickly becomes a buzzword. Building a strong local presence breaks down into two stages: earning recognition and maintaining reputation. Those who can reach their customers effectively and gain their trust are likely to become local celebs. Make your service and delivery perfect This should be done before any promotion happens. Word-of-mouth is a powerful referral source for your business–and you can drive it with stellar service and delivery to your existing customers. By wowing shoppers with perfect service and delivery, you’re showing that you’re honored to have them as a customer and that you value each and every one of them. Consider going above and beyond for your audience. Develop recognizable branding With a recognizable logo and consistent branding, your local business can gain a foothold in the local marketplace and shoppers’ minds. Think of brands you know well. They’re s